Saturday, 24 January 2015

It doesn't sound bad enough

My complete thanks go to the Now Show (BBC R4, 23 January 2015) for this post.

Global warming and climate change don't, to many people, sound that bad, said Nish Kumar. Too true. In the middle of the damp, cold, bone-biting, and joint-aching January, a bit of warmth doesn't sound like all too bad a thing. A changing climate is neither here nor there. We're surrounded by change all the time.

We need some alternatives, and here are a few of Nish's suggestions:

"Kicked in the weather-balls"

And, for the CEOs of major corporations, whose major concerns at Davos were regulation and taxation:

"Increased regulation and taxation of ...oxygen"

(Listen online for the next 29 days, go on, do:

Time to think of some more emotive, urgent synonyms for global warming and climate change. And while we're at it, green. It doesn't make sense, really. How can a colour be a solution to a weather-based issue?. What words do we use to make it sound worse? Perhaps we need to be more concrete: drought, flood, fire. Hunger, famine, war. 

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